In 1953, Finn Alfsen and Torolf Becker founded Alfsen & Becker Reklamebyrå. Affiliated with Bates since 1966. Today we are a proud member of the british advertising and public relations company WPP.
Theodore Lewis “Ted” Bates (1901–1972) was an American advertising executive. In 1940 he founded the worldwide advertising agency that bears his name.
Ted Bates’ creative partner was an advertising pioneer; he invented the TV commercial, crafted some of the most popular brand slogans of all time and created the famous Unique Selling Proposition that is still used by marketers today.
The unique selling proposition is a marketing concept. It dictates that an advertisement must make a proposition to the customer: “Buy this product, for this specific benefit”. The proposition must be strong enough to attract new customers.